Use Cases: Emails

The various email capabilities within Aspenware Commerce enable resorts to leverage email communication for several customer support and business growth purposes. From increasing product sales with the use of abandoned cart emails to including QR codes on confirmation emails that make arrival at the resort seamless, resorts have turned these capabilities into growth opportunities. See how a few of our clients have used this capability.

Snowbird Leverages Abandoned Cart Email to Boost Pass Sales

Snowbird began using the Abandoned Cart emails to encourage guests to return to their carts and complete their season pass purchases. They saw some very good results with both season pass and summer activity sales over the summer including significant additional revenue and a 15% conversion rate on these emails.

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Aspen Snowmass Implements Vouchers for Buddy Tickets

Aspen Snowmass utilizes the print-at-home voucher feature for Buddy Ticket redemption. Guests are given Buddy Tickets as part of their season pass package purchase and vouchers for those tickets reside in the My Account section of the store. From My Account, guests are able to log in and email the voucher to a friend who can then print it and bring it to the resort for a 50% off lift ticket.

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Big White Includes QR Codes on PUB Follow-up Emails

Big White leveraged the feature to include QR codes on PUB follow-up emails. Because the email template is highly customizable, Big White was able to clearly section out their email around clear question-based headers, keep their design simple with minimal color/imagery, and clearly set expectations for guests as they prepare to arrive at the resort.