5 Ways to Boost Online Summer Product Sales
Summer is coming soon and many of you have started offering summer products in your ecommerce store. Have you thought about ways to boost these sales and make it the best summer sales year yet? At Aspenware, we’re always looking ahead and finding ways for our customers to get the very most from their Aspenware Commerce online ecommerce platform. As you start to think about your summer product offerings, consider these 5 ideas for using Aspenware’s unique features to boost your summer sales and make your resort the go-to summer destination for guests.
Number 1: Waterfall Product Attributes
Do you offer a variety of mountain bike rental options? Make it easy for your guests to choose just the right options by waterfalling product attributes. For example, if they click “Adult Bike”, maybe then enable the options for “Pathway Bike”, “E-Bike”, “Road Bike”, or “Mountain Bike.” If the guest chooses Mountain Bike, then give them the option for “Demo” or “Standard.” Upon selection of the class of bike, enable the bike sizing options, etc. Customize options step-by-step so that your guest can select exactly the product that they would like to have for each and every family member.
Number 2: Use Related Products
If your guest purchases a mountain bike ticket, wouldn’t you like them to know about your mountain bike rentals as well? Aspenware’s Related Products feature enables resorts to link related products which can lead to a larger number of items per order, or higher overall cart values. It also aids the guest by clearly presenting more options and helpful product suggestions to make their trip even better! Consider monitoring sales and analytics data and then create related product relationships for products that are frequently purchased together.
For more information on implementing Related Products, see our documentation HERE.
Number 3: Create a Summer Events Page
Are you hosting festivals, endurance events, summer camps, or mountain bike races? Create an Events category that places all your summer events products in one place. Make it easy for your summer guests to purchase tickets and plan their summers around what is happening on your mountain.
Number 4: Use Cross Sell
Do you offer archery? Horseback riding? Skeet shooting? Your guests may not know about all that you offer on your mountain in the summers. Use Aspenware’s Cross Sell feature to bring lesser knows product offerings to the forefront and make it easy for guests to enhance their summer experience.
Resorts can select which items to cross sell and choose how to notify guests of their availability. A lightbox will pop up when a guest places a trigger product into their cart or with a less intrusive option, cross sell products can be displayed beneath the guest’s cart.
For more information on implementing Cross Sell, see our documentation HERE.
Number 5: Consult Our Pros
Aspenware Representatives have created many fantastic resources to help you in cultivating impressive summer product sales results.
Check out our Fun in the Sun! Summer Products Webinar for information and how-to’s from our team of experts on how to ensure your summer product sales are a big success!
Consider a Professional Services project to optimize your summer products ecommerce store. Our team can help you make the most of your Aspenware platform and ensure your guests make the most of their summer on your mountain. Contact info@aspenware.com for more information.