Overview: Google Analytics for Identity and Arrival

Feature Description

The inclusion of Google Analytics helps deliver a high-quality website to guests and provides the resort with all the necessary information regarding the website statistics. The feature lets resorts know at what rate guests are logging in, creating accounts, claiming accounts, and abandoning the flow. Google Analytics allows resorts to track and understand guest behavior, user experience, online content, device functionality, and more. Google Analytics is enabled with the inclusion of a block of JavaScript code on pages in the resort’s Identity site. When guests view a page on the site, this JavaScript code references a JavaScript file which then executes the tracking operation for Google Analytics. Because Aspenware Identity uses single-page app technology, a custom Google Tag Manager configuration is required in order to properly track Google Analytics within Aspenware Commerce.