Commerce 3.7 / Cloud UI 2.0: Google Analytics Enhancements

Aspenware has implemented significant updates to enhance Google Analytics 4 (GA4) tracking and reporting capabilities, improving reliability, granularity, and actionable insights. For detailed guidance, refer to the Google Analytics Reference Guide.

New features

• Variant Name Reporting: We’ve added the ability to report on variant names for all Cloud UI PDPs. If variant names are configured in the admin for display on the item summary and cart notice, these names are now passed into GA4, enabling more precise and intuitive reporting for variant-level analytics.

• Checkout Start Tracking:
  Introduced the awc_start_checkout event to isolate checkout friction by capturing when users actually begin checkout, excluding login/authentication barriers.

• Add-On Tracking:
  Enhanced add-on tracking from PDP > purchase (Cloud UI only) and cart > purchase. Add-ons now include more detailed data when added to cart or checkout, preparing for GA4 improvements where add-ons will be tracked as unique items.

• Payment Method Tracking (Windcave Only)
  Added awc_payment_selection event to capture payment method (credit card, Apple Pay, Google Pay, PayPal) at checkout, with other payment gateways reporting as "UNKNOWN."

Improvements

• Reliable Data Capture:
  Improved event tracking for all items, prices, and SKUs throughout the purchase journey.

• Item and Cart Tracking:

  • Consistent view_item firing when navigating between PLPs using Cloud navigation and only triggers once for a single PDP view. .

  • Corrected data for price and value when using "Edit Options" in the cart.

• Event Refinements:

  • view_cart now fires for Cloud UI Full Page Cart.

  • remove_from_cart event added for items removed from the Full Page Cart.

  • Corrected firing of view_item_list, select_item, and view_item for cross-sell lightboxes and related products.

  • Resolved double-firing issues for categories with subcategories.

  • Populated item_category2 with subcategory data, while item_category continues to report the root category.

  • For items presented via the cross-sell lightbox in the cart or as a related product, view_item_list no longer fires. Instead, select_item and view_item are triggered and show only the data associated with that item.