Use Cases: V1 Legacy Dynamic Pricing

Many resorts have creatively used the dynamic pricing feature to execute their pricing strategies for date-based products such as lift tickets or rentals. Dynamic pricing can be used for any date-based product.

• Date-specific pricing - Resorts have used dynamic pricing to change the pricing on products on certain, specific dates. Often, this is used to increase the price for holidays.

• Days Away from Booking Pricing - Dynamic pricing can be used to change the pricing based on how many days out the guest is booking. For example, an early bird ticket might have the lowest price 30 days out, then a slightly higher price 7 days out, and then the most expensive pricing in the week leading up to the product date.

• Tiered Pricing - Many resorts have successfully utilized tiered pricing to incentivize guests to purchase products quickly. This works by offering a certain, limited quantity of a product at a low price, and then, once that number is sold, it bumps to the next tier of a certain number of products at the next price level. This encourages guests to buy before the tier sells out and the price increases.

• Price Increases for High Demand Days - Dynamic pricing enables resorts to customize pricing for high-demand days. Oftentimes, resorts will price lift tickets higher on the weekends than on mid-week days.