Aspenware GA4 Events

Events in the Purchase Flow

Event	Event Type GA4 Standard or Aspenware Custom	Trigger
view_item_list	GA4 Standard Event	Fires when any category (PLP) page loads.
select_item	GA4 Standard Event	Fires when a user clicks on a product card (either on the PLP, cross-sell or related products).
view_item	GA4 Standard Event	Fires when a user views a PDP. This can come from selecting a product card on the category page, selecting a date on a large pricing calendar, clicking a cross-sell, or related product item.
add_to_cart	GA4 Standard Event	Fires when a user adds a product to their cart.
view_cart	GA4 Standard Event	Fires when a user clicks “View Cart” on the slideout cart or on the cart icon in the header.
remove_from_cart	GA4 Standard Event	Fires when a user clicks “remove” next to a product in the cart.
begin_checkout	Standard Event	Fires when a user clicks “Checkout” from the slideout cart or the full-page cart used to indicate the user’s intention to begin checking out. If they are not logged in, they may be redirected to the login page to log in before the first checkout page loads.

Events in the Checkout Flow

Event	Event Type GA4 Standard or Aspenware Custom	Trigger	Example
awc_start_checkout	Aspenware Custom Event	Fires when /onepagecheckout loads.
add_shipping_info	GA4 Standard Event	Fires when the /delivery page loads for select items that require an address.	(same as add_payment_info_ below)
add_payment_info	GA4 Standard Event	Fires when the /payment (“Payment Details”) page loads in checkout.
purchase	GA4 Standard Event	Fires when purchase is complete after the user confirms the order.
transaction_complete Note that this is an old Universal Analytics event that will be deprecated in the near future. Resorts should begin transitioning to the GA4 purchase event.	Aspenware Custom Event for GA4	Fires when purchase is complete after the user confirms the order.

Events in Identity v2

Event

Event Type

GA4 Standard or Aspenware Custom

Trigger

Example

login

GA4 Standard

Fires when user is successfully authenticated in Identity.

error

GA4 Standard

Fires when a user encounters an error. (Currently only used in Identity, but will eventually be used for error handling across the platform.)

sign_up

GA4 Standard

Fires when /onepagecheckout loads after a user successfully creates an account.

Events in Identity v3

The following pages in Identity v3 have Page View events:

Auth0 Sign-in Page
Auth0 Forgot Password Page
Auth0 Sign-up Page
Aspenware Cloud UI Customer Profile Page
Aspenware Cloud UI Verification Needed Page (when 1 match exists)
Aspenware Cloud UI Call Resort Page (when more than 1 match exists in RTP)
Add Password Page

Event	Event Type GA4 Standard or Aspenware Custom	Trigger
forgot_password_select	Aspenware Custom	User selects ‘forgot password’ in Auth0.
forgot_password_submitted	Aspenware Custom	User submits the form to have a password reset email sent in Auth0.
signin_attempt	Aspenware Custom	User selects ‘continue’ from sign in page in Auth0.
signin_error	Aspenware Custom	User experiences a sign in error, such as password didn’t match, account exists, etc. in Auth0.
successful_login	Aspenware Custom	User has been authenticated and directed to the Aspenware shop successfully.
signup_selection	Aspenware Custom	Customer selects ‘sign up’ in Auth0.
signup_attempt	Aspenware Custom	Customer selects ‘continue’ after input email/password when creating a new account in Auth0.
signup_success	Aspenware Custom	Customer is successful in creating new account in Auth0. Fires at the same time as create_profile event.
auth0_account_error	Aspenware Custom	Error occurred during sign up in Auth0 such as email in use, API error.
customer_match	Aspenware Custom	Customer submits create profile and is matched to an existing customer in RTP (1 or many) in Aspenware Cloud UI. Fires sign_up success at the same time.
create_profile	Aspenware Custom	Customer is successful in creating new customer in Aspenware Cloud UI. Fires at the same time as sign_up success event.
Update_Customer_Profile_Error	Aspenware Custom	Customer experienced an error at creating a new customer in Aspenware Cloud UI.
account_lookup	Aspenware Custom	Customer selects ‘look up account with pass’ in Auth0.
account_found	Aspenware Custom	Customer inputs a valid pass and found an account in Auth0.
account_not_found	Aspenware Custom	Customer input an invalid pass or no account found in Auth0.
signupwithpass_invitesent	Aspenware Custom	Customer inputs correct pass, has email on file, and has no auth profile in Auth0.
error	GA4 Standard
sign_up error	Aspenware Custom
verify_account_view	Aspenware Custom
resend_email

Events in Arrival

The following pages in Arrival have Page View events: