Aspenware GA4 Events

1 Events in the Purchase Flow
2 Events in the My Account Flow
3 Events in the Checkout Flow
4 Events in Identity v2
5 Events in Identity v3
6 Events in Arrival

Events in the Purchase Flow

Event	Event Type GA4 Standard or Aspenware Custom	Trigger	Schema Included	Example

Event	Event Type GA4 Standard or Aspenware Custom	Trigger	Schema Included
view_item_list	GA4 Standard Event	Fires when any category (PLP) page loads.	ecommerce item(s)
awc_view_pricing_calendar	GA4 Custom Event	Fires when large calendar page loads.	ecommerce item(s)
select_item	GA4 Standard Event	Fires when a user clicks on a product card (either on the PLP, cross-sell or related products).	ecommerce item(s)
view_item	GA4 Standard Event	Fires when a user views a PDP. This can come from selecting a product card on the category page, selecting a date on a large pricing calendar, clicking a cross-sell, or related product item.	ecommerce item(s)
add_to_cart	GA4 Standard Event	Fires when a user adds a product to their cart.	ecommerce item(s)
view_cart	GA4 Standard Event	Fires when a user clicks “View Cart” on the slideout cart or on the cart icon in the header. Also fires when the full page cart loads.	ecommerce item(s)
remove_from_cart	GA4 Standard Event	Fires when a user clicks “remove” next to a product in the cart.	ecommerce item(s)
begin_checkout	Standard Event	Fires when a user clicks “Checkout” from the slideout cart or the full-page cart used to indicate the user’s intention to begin checking out. If they are not logged in, they may be redirected to the login page to log in before the first checkout page loads.	ecommerce item(s)

NOTE: For items that were added to the cart in a previous session, please note that there are some limits to the data that can be stored, including: , including

Whether the product was accessed through a related product, cross sell, or category
What category the product was accessed from if the product is added to >1 category

These will be resolved as we improve our data storage.

Events in the My Account Flow

Event	Event Type GA4 Standard or Aspenware Custom	Trigger	Schema Included	Example

Event	Event Type GA4 Standard or Aspenware Custom	Trigger	Schema Included	Example
awc_updateemail	Aspenware Custom Event	Fires when a user updates their email address from the Email Management tab in My Account.

Events in the Checkout Flow

Event	Event Type GA4 Standard or Aspenware Custom	Trigger	Schema Included	Example

Event	Event Type GA4 Standard or Aspenware Custom	Trigger	Schema Included	Example
awc_start_checkout	Aspenware Custom Event	Fires when /onepagecheckout (Assignment page) loads.	ecommerce item(s)
add_shipping_info	GA4 Standard Event	Fires when the /delivery page loads for select items that require an address or pickup preference.	ecommerce item(s)	(same as add_payment_info_ below)
add_payment_info	GA4 Standard Event	Fires when the /payment (Payment Details) page loads in checkout.	ecommerce item(s)
awc_payment_selection	Aspenware Custom	This event is triggered when the user advances from the payment page to the confirm page.	ecommerce item(s)
purchase	GA4 Standard Event	Fires when purchase is complete after the user confirms the order.	ecommerce item(s)
error	GA4 Standard	Fires whenever a user encounters an error during checkout.	ecommerce item(s)
transaction_complete Note that this is an old Universal Analytics event that will be deprecated in the near future. Resorts should begin transitioning to the GA4 purchase event.	Aspenware Custom Event for GA4	Fires when purchase is complete after the user confirms the order.

Events in Identity v2

Event	Event Type GA4 Standard or Aspenware Custom	Trigger	Schema Included	Example

Event

Event Type

GA4 Standard or Aspenware Custom

Trigger

Schema Included

Example

login

GA4 Standard

Fires when user is successfully authenticated in Identity.

error

GA4 Standard

Fires when a user encounters an error. (Currently only used in Identity, but will eventually be used for error handling across the platform.)

sign_up

GA4 Standard

Fires when /onepagecheckout loads after a user successfully creates an account.

Events in Identity v3

Event	Event Type GA4 Standard or Aspenware Custom	Trigger	Example

Event	Event Type GA4 Standard or Aspenware Custom	Trigger
forgot_password_select	Aspenware Custom	User selects ‘forgot password’ in Auth0.
forgot_password_submitted	Aspenware Custom	User submits the form to have a password reset email sent in Auth0.
signin_attempt	Aspenware Custom	User selects ‘continue’ from sign in page in Auth0.
signin_error	Aspenware Custom	User experiences a sign in error, such as password didn’t match, account exists, etc. in Auth0.
authentication_success	Aspenware Custom	User has been successfully authenticated by Auth0.
successful_login (now login)	Aspenware Custom	User has been authenticated and directed to the Aspenware shop successfully.
signup_selection	Aspenware Custom	Customer selects ‘sign up’ in Auth0.
signup_attempt	Aspenware Custom	Customer selects ‘continue’ after input email/password when creating a new account in Auth0.
signup_success	Aspenware Custom	Customer is successful in creating new account in Auth0. Fires at the same time as create_profile event.
auth0_account_error	Aspenware Custom	Error occurred during sign up in Auth0 such as email in use, API error.
customer_match	Aspenware Custom	Customer submits create profile and is matched to an existing customer in RTP (1 or many) in Aspenware Cloud UI. Fires sign_up success at the same time.
create_profile	Aspenware Custom	Customer is successful in creating new customer in Aspenware Cloud UI. Fires at the same time as sign_up success event.
Update_Customer_Profile_Error	Aspenware Custom	Customer experienced an error at creating a new customer in Aspenware Cloud UI.
account_lookup	Aspenware Custom	Customer selects ‘look up account with pass’ in Auth0.
account_found	Aspenware Custom	Customer inputs a valid pass and found an account in Auth0.
account_not_found	Aspenware Custom	Customer input an invalid pass or no account found in Auth0.
signupwithpass	Aspenware Custom	Customer selected ‘yes’ and hits continue.
signupwithpass_invitesent	Aspenware Custom	Customer inputs correct pass, has email on file, and has no auth profile in Auth0.
error	GA4 Standard
verify_account_view	Aspenware Custom	User was asked to verify their account.
resend_email	Aspenware Custom	User clicked the button to resend the email for password reset or email confirmation.

Events in Arrival

The following pages in Arrival have Page View events:

Aspenware Customer Hub

Aspenware GA4 Events

Analytics

Events in the Purchase Flow

Events in the My Account Flow

Events in the Checkout Flow

Events in Identity v2

Events in Identity v3

Events in Arrival

Related content