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Event | Event Type GA4 Standard or Aspenware Custom | Trigger | Example |
|---|---|---|---|
view_item_list | GA4 Standard Event | Fires when any category (PLP) page loads. |
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select_item | GA4 Standard Event | Fires when a user clicks on a product card (either on the PLP, cross-sell or related products). |
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view_item | GA4 Standard Event | Fires when a user views a PDP. This can come from selecting a product card on the category page, selecting a date on a large pricing calendar, clicking a cross-sell, or related product item. |
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add_to_cart | GA4 Standard Event | Fires when a user adds a product to their cart. |
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view_cart | GA4 Standard Event | Fires when a user clicks “View Cart” on the slideout cart or on the cart icon in the header. |
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remove_from_cart | GA4 Standard Event | Fires when a user clicks “remove” next to a product in the cart. |
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awc_initiatebegin_checkout | Aspenware Custom Standard Event | Fires when a user clicks “Checkout” from the slideout cart or the full-page cart used to indicate the user’s intention to begin checking out. If they are not logged in, they may be redirected to the login page to log in before the first checkout page loads. |
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Event | Event Type GA4 Standard or Aspenware Custom | Trigger | Example |
|---|---|---|---|
beginawc_start_checkout | GA4 Standard Aspenware Custom Event | Fires when /onepagecheckout loads. |
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add_shipping_info | GA4 Standard Event | Fires when the /delivery page loads for select items that require an address. | (same as add_payment_info_ below) |
add_payment_info | GA4 Standard Event | Fires when the /payment (“Payment Details”) page loads in checkout. |
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purchase | GA4 Standard Event | Fires when purchase is complete after the user confirms the order. |
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transaction_complete Note that this is an old Universal Analytics event that will be deprecated in the near future. Resorts should begin transitioning to the GA4 purchase event. | Aspenware Custom Event for GA4 | Fires when purchase is complete after the user confirms the order. |
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