Configuration: Google Analytics 4

Setup Checklist

This section is a comprehensive and high level summary of all tasks and prerequisites required for this feature to function properly. This section is purposed for use after an administrator is familiar with configuring this feature as an “audit” checklist. For detailed set-up instructions, jump down to “Prerequisite Tasks” and “Detailed Setup Guide” and then follow up with this checklist to ensure all steps are completed.

GOOGLE ANALYTICS TASKS
Set Up Google Analytics REQUIRED Create a new GA4 Property. Set Up Google Tag Manager REQUIRED Create a new GTM Container if needed. Import Triggers/Tags REQUIRED Import the GA Setup Container using the .json file linked below. Edit Variables REQUIRED Add your GA4 Measurement ID. Preview and Publish your Container. Verify that tags are reporting in Dashboard.	DETAILED STATUS

Detailed Setup Guide

NOTE: Aspenware Commerce has added the ability to load Adobe Analytics credentials for resort customers who use both reporting platforms. Including these credentials will enable Adobe Analytics to connect and pull data from the same tags that GA4 will leverage. In essence, users of both platforms will have access to two reporting interfaces.

1. Set Up Google Analytics

If you are currently using Universal Analytics, and have not created a GA4 Property, you must create a new GA4 Property. See Add Google Analytics 4 property.
If you are a brand new user of Google Analytics, you must create an account and a new GA4 property. See Set up Analytics for a website and/or app.

2. Set Up Google Tag Manager

Current UA (Universal Analytics) users do not need to create a new GTM Container, as you will use your existing one. See Add a Google Analytics 4 property to a site that already has analytics.
Users new to Google Tag Manager will create a GTM Container. See Setup and install Tag Manager.

3. Import Triggers/Tags

Import the GA4 Setup Container, which contains tags, triggers and variables. See Container export and import.
In the article (above), scroll down to and follow the “Import” instructions using the Aspenware GA4 Import Tags File.json below.

Edit Variables

After the import is complete, go to Variables (left nav).

Select GA4 Measurement ID from the list.

Edit Value. Replace with your GA4 Measurement ID.

Preview and Publish your container.
- For Preview instructions, see Preview and debug containers - Tag Manager Help
- For Publish instructions, see Publishing, versions, and approvals - Tag Manager Help
The tags are now reporting to your GA4 dashboard.

NOTE: For support on creating reports, funnels, and understanding the data reported in Google Analytics, Aspenware recommends Jay Pompar (jay@vickeryhill.com) at vickeryhill.com, who was instrumental in implementing GA4 in Aspenware Commmerce, and has deep knowledge and expertise in leveraging analytics. (eCommerce tracking, goal conversions | VickeryHill )