Event | Trigger | Array |
|---|---|---|
view_item_list | fires when any category page loads |  |
select_item | fires when a user clicks on a product card (either on the PLP or in cross sell or related items) |  |
view_item | fires when a user views any PDP |  |
add_to_cart | fires when a user adds a product to their cart |  |
view_cart | fires when a user clicks “View Cart” on the slideout cart or on the cart icon in the header |  |
remove_from_cart | fires when a user clicks “remove” next to a product in the cart |  |
awc_initiate_checkout | fires when a user clicks “Checkout” from the slideout cart or the full-page cart |  |
begin_checkout | fires when /onepagecheckout loads |  |
add_shipping_info | when the delivery screen loads for select items | (same as add_payment_info_ below) |
add_payment_info | when the payment details page loads in checkout |  |
purchase | fires when purchase is complete |  |
transaction_complete (old UA event that should be removed) | fires when purchase is complete |  |
login | fires when /onepagecheckout loads after a user successfully logs in |    |
error | fires when a user encounters an error |  |
sign_up | fires when /onepagecheckout loads after a user successfully creates an account |   |
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