Content Comparison

view_item_list

GA4 Standard Event

Fires when any category (PLP) page loads.

• ecommerce

• item(s)

• aspenware_data

awc_view_pricing_calendar

GA4 Custom Event

Fires when large calendar page loads.

• ecommerce

• item(s)

• aspenware_data

select_item

GA4 Standard Event

Fires when a user clicks on a product card (either on the PLP, cross-sell or related products).

• ecommerce

• item(s)

• aspenware_data

view_item

GA4 Standard Event

Fires when a user views a PDP. This can come from selecting a product card on the category page, selecting a date on a large pricing calendar, clicking a cross-sell, or related product item.

• ecommerce

• item(s)

• aspenware_data

add_to_cart

GA4 Standard Event

Fires when a user adds a product to their cart.

• ecommerce

• item(s)

• aspenware_data

view_cart

GA4 Standard Event

Fires when a user clicks “View Cart” on the slideout cart or on the cart icon in the header.

• ecommerce

• item(s)

• aspenware_data

remove_from_cart

GA4 Standard Event

Fires when a user clicks “remove” next to a product in the cart.

• ecommerce

• item(s)

• aspenware_data

begin_checkout

Standard Event

Fires when a user clicks “Checkout” from the slideout cart or the full-page cart used to indicate the user’s intention to begin checking out. If they are not logged in, they may be redirected to the login page to log in before the first checkout page loads.

• ecommerce

• item(s)

• aspenware_data