Content Comparison

view_item_list

GA4 Standard Event

Fires when any category (PLP) page loads.

• ecommerce

• item(s)

• aspenware_data

awc_view_pricing_calendar

GA4 Custom Event

Fires when large calendar page loads.

• ecommerce

• item(s)

• aspenware_data

select_item

GA4 Standard Event

Fires when a user clicks on a product card (either on the PLP, cross-sell or related products).

• ecommerce

• item(s)

• aspenware_data

view_item

GA4 Standard Event

Fires when a user views a PDP. This can come from selecting a product card on the category page, selecting a date on a large pricing calendar, clicking a cross-sell, or related product item.

• ecommerce

• item(s)

• aspenware_data

add_to_cart

GA4 Standard Event

Fires when a user adds a product to their cart.

• ecommerce

• item(s)

• aspenware_data

view_cart

GA4 Standard Event

Fires when a user clicks “View Cart” on the slideout cart or on the cart icon in the header.

Also fires when the full page cart loads.

• ecommerce

• item(s)

• aspenware_data

remove_from_cart

GA4 Standard Event

Fires when a user clicks “remove” next to a product in the cart.

• ecommerce

• item(s)

• aspenware_data

begin_checkout

Standard Event

Fires when a user clicks “Checkout” from the slideout cart or the full-page cart used to indicate the user’s intention to begin checking out. If they are not logged in, they may be redirected to the login page to log in before the first checkout page loads.

• ecommerce

• item(s)

• aspenware_data

awc_start_checkout

Aspenware Custom Event

Fires when /onepagecheckout (Assignment page) loads.

• ecommerce

• item(s)

• aspenware_data

add_shipping_info

GA4 Standard Event

Fires when the /delivery page loads for select items that require an address.

• ecommerce

• item(s)

• aspenware_data

(same as add_payment_info_ below)

add_payment_info

GA4 Standard Event

Fires when the /payment (“Payment Details”Payment Details) page loads in checkout.

• ecommerce

• item(s)

• aspenware_data

awc_payment_selection

Aspenware Custom

This event is triggered when the user advances from the payment page to the confirm page.

• ecommerce

• item(s)

• aspenware_data

purchase

GA4 Standard Event

Fires when purchase is complete after the user confirms the order.

• ecommerce

• item(s)

• aspenware_data

error

GA4 Standard

Fires whenever a user encounters an error during checkout.

• ecommerce

• item(s)

• aspenware_data

transaction_complete

Note that this is an old Universal Analytics event that will be deprecated in the near future. Resorts should begin transitioning to the GA4 purchase event.

Aspenware Custom Event for GA4

Fires when purchase is complete after the user confirms the order.