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Google Analytics can be a powerful tool to track several key performance indicators. The data provided by these KPIs can help drive many marketing, product development, and sales process decisions within your organization. Though there are many valuable indicators that can be tracked, our customers have found the following KPIs to be informative:
Conversion rate
Average order value
Mobile device usage
Drop rate at each stage of the checkout
...
process
Because so many of our customers have implemented Google Analytics, Aspenware has been able to develop benchmarks for these KPIs. For reference, key benchmark data includes:
^Jenni to insert benchmarks
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