...
Subscriptions also take payment plans a step further to make access to activities on a year-round basis a long-term relationship with guests. As destinations in the industry make a move toward boosting year-round access, it makes sense that guests will want to participate all year long. To make that possible, our subscription products charge customers a lower monthly fee for as long as they participate. In addition, destinations can give members exclusive access to products and activities that can either be bundled into their monthly fee or offered at an additional price. Resorts can pause memberships or cancel as needed and customers can manage their membership payment methods in My Account.
Communicating with guests when implementing a reservation system. Woodward Park City transitioned guests to start using a reservation system after a year of not using a reservation system. In order to prepare their members, they sent the following email a week before they put the reservation system online:
| View file | ||
|---|---|---|
|
Once they rolled out the system, they sent the following email to members
| View file | ||
|---|---|---|
|
They also will post a blog on the brand site and have a video walking members through the process.
| Insert excerpt | ||||||
|---|---|---|---|---|---|---|
|
...