The Dynamic Pricing component enables resorts to set up flexible pricing based on specific dates, number of days booked from arrival, and pricing levels that increase as each level’s quantity is sold out. This allows resorts the flexibility to set demand-based pricing, fluctuating based on high volume days, off-peak days, holidays, and weekends to increase sales and profits.
This feature is supported for: All versions of Aspenware Commerce.
This feature is not supported for: Non-date based products.
Key Terms
Season
A season is a collection of dates that share the same pricing.
Season Type
Only one season type can be assigned to a product, but a season type can have many seasons assigned to it. All seasons within a season type are assigned to the product.
Override windows
This date window is based on the customer's days to arrival, meaning how far out the customer is booking their trip from the start date of that trip. Common override window examples include:
48 hours+ pricing - resorts often charge a lower rate
Within 48 hours - resorts often charge the window rate
30+ days - resorts may offer a larger discount if a guest books farther in advance
Window rate - resorts set as base price charged at the ticket office
etc
Tiers
A tier is defined as a price level in which there are defined quantities for a set price. Once that set price has sold out, the next tier (with a higher price) will take into effect. For example:
Tier 1 - $50 - 5 tickets available for purchase
Tier 2 - $60 - 10 tickets available for purchase
Tier 3 - $70 - 10 tickets available for purchase
Tier 4 - $80 - Unlimited tickets available for purchase
Feature Description
Configuration options
The Dynamic pricing component within Aspenware Commerce enables resorts to utilize date-based pricing so that flexible prices can be set based on current market demands. Resorts are able to change prices based on date windows that take advantage of high volume days of the week, holidays, or weekends.
Display options
Resorts have the option to display a large interactive calendar where guests can select different attributes such as Age, Number of Days, etc that will change the values displayed on the calendar. Based on the configuration in Aspenware, guests can see:
The number of tickets left at a specific tier
The % savings off the window rate
The price for available dates
Available inventory if configured
When a date is sold out
Section Links
- Overview: Dynamic Pricing
- Configuration: Dynamic Pricing
- Configuration: Import/Export Pricing Tool Using Excel Spreadsheet
- Common Troubleshooting: Dynamic Pricing
- Advanced Dynamic Pricing Calendar
- V1 Dynamic Pricing
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