Universal Analytics (formerly Google Analytics)

Owned by Sarah Holst
Last updated: Jul 14, 2023
1 min read

Google Analytics integration helps resorts deliver a high-quality ecommerce site to guests and provides the resort with all the necessary information regarding the website and e-commerce statistics.

NOTE: The original iteration of Google Analytics, also known as Universal Analytics (UA), will be sundowned by Google on July 1, 2023. UA and Google Analytics 4 can be run simultaneously to allow resorts to import and interpret new Google Analytics 4 data while maintaining current UA data.

Use the links below to learn more about this feature and how it can be used at your resort.