Google Analytics can be a powerful tool to track several key performance indicators. The data provided by these KPIs can help drive many marketing, product development, and sales process decisions within your organization. Though there are many valuable indicators that can be tracked, our customers have found the following KPIs to be informative.

Because so many of our customers have implemented Google Analytics, Aspenware has been able to develop benchmarks for these KPIs.

The following KPIs are representative of Aspenware Commerce North American customers for the entirety of the NA 20/21 winter season (Nov 13, 2020 - May 9, 2021).

• Average Conversion: 12%

• Average order value: $304

• Mobile device usage:

• Completion rate at each stage of the checkout process

  • Assign Products: 91.5%

  • Media: 98.4%

  • Personalize: 96%

  • Delivery 99.6%

  • Payment: 91%

  • Confirm: 95.7%

The following KPIs are representative of Aspenware Commerce North American customers for the entirety of the 2020 summer season (June 1, 2020 - Oct 15, 2020).

• Average Conversion rate: 11%

• Average order value: $400

• Mobile device usage

• Drop rate at each stage of the checkout process

  • Assign Products: 92%

  • Media: 98.7%

  • Personalize: 96.4%

  • Delivery 99.5%

  • Payment: 89%

  • Confirm: 94.6%