This feature is supported for Aspenware Cloud customers only.
Aspenware Cloud 3.1 offers the new Calendar Availability Urgency feature to all Aspenware Cloud customers. Improve revenue and conversions for inventoried products by color coding low inventory dates. Creating a sense of urgency for inventoried products is a motivation for purchase, and is proven to drive more revenue.
Feature Opportunity
One resort ran an A/B test on its lesson products for the 2023/24 season, splitting traffic 50/50, with 50% of the traffic seeing today’s calendar which only shows dates that are sold out, and 50% of traffic seeing a calendar that color-coded dates running low on inventory as yellow to drive urgency. In this test, the color-coded experience won with a 4.4% increase in lesson purchases compared to today, and $110k more in-test revenue.
Display Inventory Urgency on Inline Calendar
To enable resorts to capitalize on the opportunity to offer scarcity messaging, the calendar availability urgency feature is offered on the inline calendar. This feature enables the following functionality:
Display the same low inventory color-coding that is only available on the full pricing calendar today across both the large dynamic pricing calendar and the inline calendar that displays on the product detail page.
Offer the same low inventory color-coding that is available today across more product types, with the introduction of calendar templates.
Allow low inventory thresholds that determine the number at which color coding is displayed. This unique threshold only applies to a group of products rather than a singular, store-wide threshold.
New Feature Quick Comparison - Aspenware Commerce vs. Cloud
The following table offers a quick glimpse into the differences between how inventory urgency features are realized currently in Commerce and contrast them with Aspenware Cloud.
Feature | Aspenware Commerce | Aspenware Cloud |
|---|---|---|
Threshold to determine low inventory | Store-wide low inventory threshold that applies to all products that use the dyanmic pricing calendar and have inventory. For non-Cloud implementations, the store determines a product is “low-inventory” if it drops below a store-wide inventory number. This store-wide inventory threshold is not always an accurate low inventory barometer across distinct product types, for example, a ticket may be considered low if a date only has 100 left, while a lesson may be considered low when it has less than 10 left. | Enables the same low inventory color-coding that is available today across more product types, with the introduction of calendar templates, which allows low inventory thresholds, which determine the number left at which to display color coding on dates. This is triggered by a unique threshold that only applies to a group of assigned products. |
Display Low Inventory Dates on Inline Calendar | Not supported | Inline Calendars, configured by adding [Inline Calendar] to the date picker text prompt on a product, will display low inventory dates as color coded if the product is configured to display inventory urgency. |
Display Low Inventory Dates on Large Pricing Calendar | This display is supported but can only leverage the global store-wide setting for low inventory across all products. Also, all products that use the Large Pricing Calendar will see the key for inventory regardless of whether the product can sell out or has inventory configured/use color coding. | This display is supported and can leverage the specific low inventory threshold defined for a smaller group of products. |