Aspenware Commerce includes a discount feature that enables Administrators to configure promotion codes that guests can enter in the store to receive discounts on Core products and Add-on products in their cart.
Discount codes can be widely distributed promo codes, valid for a limited time, or user-specific codes burned after one use that gives access to a highly discounted, or free product. In Aspenware Commerce, discount codes can be applied to get a percentage off or dollar amount off specific product(s) or off of order totals. There are many creative ways that these can be used.
Brand Evangelists
One resort realized the value of their college students, who, may not be made of cash, but do have a lot of influence. They enabled a group of college students to be pass evangelists by giving each “college rep” a unique promo code to share with their friends. The more their unique code was used, the bigger the discount that “college rep” received for his or her own pass.
Window Rate Discount
With all the advanced pricing for lift tickets, it can be difficult to stomach offering additional discounts off the already aggressive discounts offered online. Another resort wanted to offer discounts on lift tickets, but only on their window rates. They created a special window rate lift ticket product, priced at the window rate as a separate product from their regular online lift ticket product. Then they set up desired promo codes and only assigned the codes to the window rate priced product and not the online rate product.
Other Ideas
Loyalty Reward: Offer loyal guests a limited time use promo code when tickets first go on sale. These promo codes can be restricted by dates, quantity, and/or product.
Upsell Advance Buyers: Upsell day-ticket guests who buy in advance by sending out a limited-time use promo code for kids lessons in their email confirmation only valid to use for purchase from October through season start.
Season Pass Holder Benefit: Reward season pass holders by sending them a set of single-use promo codes to get discounted lockers, parking passes, and local programs in their order confirmation.
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