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This feature is supported for all versions of Aspenware Commerce. |
Key Terms
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Soft-launch scenario (from Queue-it)Products are made available on the website first and the users are told about it through e-mail, social media or TV ads. Opening scenario (from Queue-it)Visitors have been told up front that the sale / event will start at a specific time in the future and if the users enter the website prior to that time, it is not possible to purchase / register. Virtual waiting roomLeverage a pre-queue page to show visitors a count down until the sale starts. It’s a holding room so that traffic waiting for the sale doesn’t cause your shop to crash or add to the concurrent user load not the site Queue number validity timeIs the user session cart time out period - Recommended that these are longer than 3 minutes, but shorter than 20 minutes. Queue it recommends 5 - 10 minutes, but because Ski check out flows are slightly more complex than concert ticket check out flows, Aspenware recommends between 10 - 15 minutes. Vail had a 10 min period for the epic pass sale. If you are using 1Risk waivers, consider an even longer cart time out period. Check GA for average session times of guests who end up completing purchases using steps outlined above. Max redirects per minuteWebsite throughput - visitors per unit of time (i.e. 100 users per minute) Throttle the user flow into the protected site. Start with a safe low value and increase slowly while monitoring the health of the protected site. Pausing the queueCan pause the queue if site starts running too slowly Queue numberGuest's spot in line during the period of a queue ActionsBind trigger and configuration settings to an event TriggersInitiate action ConfigurationsSet the cookie information No showsWhen users close browsers, computers lose internet - don’t count as part of the redirect speed |
Feature Description
Aspenware offers integration with Queue-it, a virtual waiting room for high-traffic events that requires a separate license and implementation. Queue-it provides digital queueing capabilities for planned, high-traffic events and a SafetyNet feature for unexpected spikes in traffic. Queue-it is the queuing system used by many high-volume providers such as Ticketmaster, StubHub, Vail Resorts, and AXS. It can help when autoscaling falls short. Read more about How Queue-it works. This integration does require a separate license from Queue-it.
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NOTE: It is recommended that resorts plan for “Flash sales” which are characterzed an characterized as an announced, scheduled release of limited inventory on a specific date. Read more about Scaling for Flash Sales or talk with your Aspenware Representative (support@aspenware.com). |
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The site with Queue-it SafetyNet turned on had significantly higher revenue AND conversion rates. Queue-it was triggered twice, but kept the site humming the entire time. The The other line represents what happens to revenue and conversion rates when there is a crash during a deadline from a site that didn’t have Queue-it. The climb after the dip is with Queue-it emergently enabled. If the blue resort had had Queue-it, it likely would have shown a steady climb up until the deadline.
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NOTE: When using Pre-Queue, you’ll likley likely want to protect the whole site rather than just a few product pages. If you are setting up a pre-queue, the event is likely large enought enough that you’ll want to maximize ite its resources toward making that event successful , so that people buy that promoted product as soon as it’s available. Guests browsing other products take resources away from the focus product or promotion. |
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IMPORTANT: Aspenware will only be supporting the JavaScript integration. As long as the Queue-it plugin is not installed in test or prod stores, Known User actions that are set up will not trigger. |
If you are interested in the Queue-it integration, please reach out to your Aspenware Representative (support@aspenware.com) for more information.