Content Comparison

IMPORTANT: Aspenware recommends individual tags rather than using the “Send Ecommerce data” checkbox.

We don’t recommend using the "Send Ecommerce data" option for a couple of reasons:

1. Limited Customization – The checkbox sends only the standard eCommerce data, which doesn’t meet the needs of our complex ski resort business. Custom event parameters or additional data points may be left out. Our data layer has several of those, and more are coming.

2. Potential Data Inconsistencies—If the data layer contains inconsistencies or follows a non-standard format, enabling this checkbox might result in missing or incomplete ecommerce events. Our data layer has some known inconsistencies, most of which will be resolved in the next release.   

Setting up the tags manually will enable you to obtain all the standard and custom events and dimensions, and it will allow for better accuracy, flexibility, and customization in the long run.