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One of the many benefits of Cloud UI is the ability to quickly and effectively refresh UI designs. The Redesigned Pricing Calendar is a fresh look at Aspenware’s larger dynamic pricing calendar with loads of research, iterative design, and testing behind it. Price and inventory scarcity design has been optimized to maximize conversions and user comprehension based on Usability Testing and A/B testing results
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Price Scarcity Display - Green vs. Red
Tiered pricing is a common strategy to encourage immediate purchases by hinting at impending price increases. When using tiered pricing, Aspenware lets resort users define "limited-time deal" dates by setting a price scarcity threshold. We suggest a threshold that triggers urgency for many but not all dates in a season to optimize this.
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You may now customize the color of dates for which the price is about to change and control the messaging presented to the guest. This customization, backed by Usability Testing and A/B testing, optimizes the pricing calendar's design for maximizing conversions and user understanding.
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Increase Conversions with Inventory Scarcity Indication
If products that use the pricing calendar have inventory added, we recommend indicating which dates have lower-than-usual availability by setting the inventory scarcity threshold. Research shows that creating a sense of urgency for inventoried products motivates guests to purchase and is proven to drive more revenue and boost conversions. Low inventory date background shading offers the messaging that creates that sense of urgency.
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The background shading for inventory scarcity on the full pricing calendar is optimized to maximize conversions and comprehension based on Usability Testing and A/B testing results.
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Comparing Inventory and Price Scarcity on the Large Calendar Versions
Use the chart below to compare how the new Cloud UI Redesigned Pricing Calendar stacks up against the standard Commerce calendar and the Advanced Pricing Calendar.
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