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One of the many benefits of Cloud UI is the ability to quickly and effectively refresh UI designs. The Redesigned Pricing Calendar is a fresh look at Aspenware’s larger dynamic pricing calendar with loads of research, iterative design, and testing behind it. Price and inventory scarcity design has been optimized to maximize conversions and user comprehension based on Usability Testing and A/B testing results
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Price Scarcity Display - Green vs. Red
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You may now customize the color of dates for which the price is about to change and control the messaging presented to the guest. This customization, backed by Usability Testing and A/B testing, optimizes the pricing calendar's design for maximizing conversions and user understanding.
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Increase Conversions with Inventory Scarcity Indication
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One resort ran an A/B test on its inline calendar with this scarcity design for lesson products for the 2023/24 season, splitting traffic 50/50, with 50% of the traffic seeing today’s the current calendar, which only shows sold-out dates, and . The other 50% of traffic seeing a calendar that color-coded dates running low on inventory as yellow to drive urgencysaw the inline calendar with yellow background-shaded dates to indicate low inventory. In this test, the color-coded experience won with a 4.4% increase in lesson purchases and $110k more revenue.
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Scenario | Commerce Pricing Calendar | Commerce Advanced Pricing Calendar | Cloud UI Pricing Calendar |
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Product uses tiered pricing, and the threshold has been hit to trigger the “Only 10 left at this price!” message. | A banner shows how many are left on all dates with price scarcity.  | Background of dates with price scarcity can be shaded and the key may be customized. Banner indicating how many left display.  | Dates with only price scarcity have green text and no background shading. Banners showing how many are left have been removed to simplify pricing information presented to the guest.   |
Product has inventory and has reached the threshold to trigger messaging that inventory is low for that date. | A banner shows how many are left on all dates with inventory scarcity.  | Background of dates with inventory scarcity can be shaded and the key may be customized to indicate plenty, low inventory, and sold out uniquely, and customize the key for each status. A banner indicates how many are left on that date. If date has both inventory and price scarcity, dates with price scarcity have red text. Red is not customizable and has no key. | Triggered dates are shaded yellow. The yellow color is configurable in theme designer, but we recommend #F6D241 for ADA compliance. A key for background shading is available to help with user comprehension.
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Product has inventory and sold out threshold has been triggered. | Sold out dates show the day in gre, have a grey diagonal slash through them, and have the words “SOLD OUT” displayed. | Sold out dates have a grey background, and the key value for sold is customizable. | Sold out dates have a grey background, and the key value for sold out is customizable.  |
