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One of the many benefits of Cloud UI is the ability to quickly and effectively refresh UI designs. The Redesigned Pricing Calendar is a fresh look at Aspenware’s larger dynamic pricing calendar with loads of research, iterative design, and testing behind it. Benefits include: Price and inventory scarcity design has been optimized to maximize conversions and user comprehension based on Usability Testing and
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A/B testing results
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Color-coding for limited-time pricing dates and customization of key messaging
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Price Scarcity Display - Green vs. Red
Tiered pricing is a common strategy to encourage immediate purchases by hinting at impending price increases. When using tiered pricing, Aspenware lets resort users define "limited-time deal" dates by setting a price scarcity threshold when using tiered pricing. We suggest a threshold that triggers urgency for many but not all dates in a season to optimize this.
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