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This feature is supported for Aspenware Cloud customers only. |
Note that beta release notes are to be considered drafts of what will be included in the upcoming release. They are subject to change and may be altered due to findings during beta testing.
Aspenware Cloud 3.1 offers the new Calendar Availability Urgency feature to all Aspenware Cloud customers. Improve revenue and conversions for inventoried products by color coding low inventory dates. Creating a sense of urgency for inventoried products is a motivation for purchase, and is proven to drive more revenue.
Feature Opportunity
One resort ran an A/B test on its lesson products for the 2023/24 season, splitting traffic 50/50, with 50% of the traffic seeing today’s calendar which only shows dates that are sold out, and 50% of traffic seeing a calendar that color-coded dates running low on inventory as yellow to drive urgency. In this test, the color-coded experience won with a 4.4% increase in lesson purchases compared to today, and $110k more in-test revenue.
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NOTE: Please note that this feature requires additional configuration from Aspenware. Reach out to your Aspenware Service Agent to enable this feature if you are an Aspenware Cloud customer. |
Display Inventory Urgency on Inline Calendar
To enable resorts to capitalize on the opportunity to offer scarcity messaging, the calendar availability urgency feature is offered on the inline calendar. This feature enables the following functionality:
Display the same low inventory color-coding that is only available on the full pricing calendar today across both the large dynamic pricing calendar and the inline calendar that displays on the product detail page.
Offer the same low inventory color-coding that is available today across more product types, with the introduction of calendar templates.
Allow low inventory thresholds that determine the number at which color coding is displayed. This unique threshold only applies to a group of products rather than a singular, store-wide threshold.
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New Feature Quick Comparison - Aspenware Commerce vs. Cloud
The following table offers a quick glimpse into the differences between how inventory urgency features are realized currently in Commerce and contrast them with Aspenware Cloud.
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