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One resort ran an A/B test on its lesson products for the 2023/24 season, splitting traffic 50/50, with 50% of the traffic seeing today’s calendar which only shows dates that are sold out, and 50% of traffic seeing a calendar that color-coded dates running low on inventory as yellow to drive urgency. In this test, the color-coded experience won with a 4.4% increase in lesson purchases compared to today, and $110k more in-test revenue.
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NOTE: Please note that this feature requires additional configuration from Aspenware. Reach out to your Aspenware Service Agent to enable this feature if you are an Aspenware Cloud customer. |
Display Inventory Urgency on Inline Calendar
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