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This feature is supported for: Aspenware Cloud customers only. |
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Improve revenue and conversions for inventoried products by color coding low inventory dates. Creating a sense of urgency for inventoried products is a motivation for purchase, and is proven to drive more revenue. Aspen ran an AB test on its lesson products for the 2023/24 season, splitting traffic 50/50, with 50% of the traffic seeing today’s calendar which only shows dates that are sold out, and 50% of traffic seeing a calendar that color-coded dates running low on inventory as yellow to drive urgency. In this test, the color-coded experience won with a 4.4% increase in lesson purchases compared to today, and $110k more in-test revenue.
Enables the same low inventory color-coding that is only available on the full pricing calendar today across both the large dynamic pricing calendar and the inline calendar that displays on the product detail page.
Enables the same low inventory color-coding that is available today across more product types, with the introduction of calendar templates, which allows low inventory thresholds, which determine at which # left to color code dates, to be set at a unique threshold that only applies to a group of products rather than store-wide, which is what is enabled for Aspenware Commerce. For non-cloud implementations, the store determines a product is “low-inventory” if it drops below a store-wide inventory number. This store-wide inventory threshold is not always an accurate low inventory barometer across distinct product types, for example, a ticket may be considered low if a date only has 100 left, while a lesson may be considered low when it has less than 10 left.
New Feature Quick Comparison -
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Aspenware Commerce vs.
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Cloud
The following table offers a quick glimpse into the differences between how navigation features are realized currently in Commerce and contrast them with Commerce Site Navigation.
Feature | Standard Header | Commerce Site Navigation | Shop Header | Free-form, customized to each resort that:
| Aspenware Commerce | Cloud |
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Threshold to determine low inventory | Store-wide low inventory threshold that applies to all products that use the dyanmic pricing calendar and have inventory. For non-cloud implementations, the store determines a product is “low-inventory” if it drops below a store-wide inventory number. This store-wide inventory threshold is not always an accurate low inventory barometer across distinct product types, for example, a ticket may be considered low if a date only has 100 left, while a lesson may be considered low when it has less than 10 left. | Enables the same low inventory color-coding that is available today across more product types, with the introduction of calendar templates, which allows low inventory thresholds, which determine at which # left to color code dates, to be set at a unique threshold that only applies to a group of assignedproducts rather than store-wide, which is what is enabled for Aspenware Commerce. Coming 2.43 -
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Externally Linking Categories | Not available | Navigation and add-to-cart from a category that exists on another site (typically the resort’s marketing site). | ||||
Focused Categories | All categories display in Category dropdown (unless hidden). All categories must be set to “Include in top menu” for the category to work. | Up to four categories can now be flagged as focused header categories that will appear in a header when viewing the shop from a desktop. If more than four categories are configured as focused header categories, the shop will append a More… link as a fifth option, and selecting this will open the sidebar navigation, where the complete set of categories can be viewed (inclusive of focused header categories). | ||||
Add-to-Cart Notification | When a customer adds a product variant to their cart, a mini cart slides out to signify a successful add. | When a customer adds a product variant to their cart an add-to-cart notice will now appear. This cart notice will appear below the cart icon on a desktop view, and on mobile, it will fill the screen. | ||||
Category Breadcrumbs | Parent category name is listed in the “I’m looking for” area of the “centered shop nav.” | Breadcrumbs are visible when a guest is viewing a category and shows which category they are viewling. |
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