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This feature is supported for: Aspenware Cloud customers only. |
Aspenware Cloud 3.0 1 offers the new Commerce Site Navigation Calendar Availability Urgency feature to all Aspenware Cloud customers. Features of the new site navigation include:
New and improved UX wayfinding to navigate shopping categories, link to the marketing website, access shopping carts, and log in/create an account.
External linking categories to enable seamless navigation to other shopping pages
Focused categories that appear on desktop navigation
A 3.7% increase in purchase rate for mobile users with the new header (per A/B testing results).
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Improve revenue and conversions for inventoried products by color coding low inventory dates. Creating a sense of urgency for inventoried products is a motivation for purchase, and is proven to drive more revenue. Aspen ran an AB test on its lesson products for the 2023/24 season, splitting traffic 50/50, with 50% of the traffic seeing today’s calendar which only shows dates that are sold out, and 50% of traffic seeing a calendar that color-coded dates running low on inventory as yellow to drive urgency. In this test, the color-coded experience won with a 4.4% increase in lesson purchases compared to today, and $110k more in-test revenue.
Enables the same low inventory color coding that is only available on the full pricing calendar today across both the large dynamic pricing calendar and the inline calendar that displays on the product detail page.
Enables the same low inventory color-coding that is available today across more product types, with the introduction of calendar templates, which allows low inventory thresholds, which determine at which # left to color code dates, to be set at a unique threshold that only applies to a group of products rather than store-wide, which is what is enabled for Aspenware Commerce. For non-cloud implementations, the store determines a product is “low-inventory” if it drops below a store-wide inventory number. This store-wide inventory threshold is not an accurate low inventory barometer across distinct product types, for example, a ticket may be considered low if a date only has 100 left, while a lesson may be considered low when it has less than 10 left.
New Feature Quick Comparison - Standard Navigation vs. Commerce Site Navigation
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