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Cross Sell’s unique strength is the ability to focus attention on products that may be overlooked, or have the potential to return high margins. Aspenware Commerce’s User Interface is optimized for ease in navigation - it is a simple matter of selecting categories for a user to locate their desired ticket, lesson and rental purchases.
Cross Sell can be used to drive interest in products that may be overlooked, or are difficult to categorize. Parking is an ideal Cross Sell, as it would have universal appeal, and only needs to be added to the cart once. Other suggested uses for cross sells would be recurring special events or activities. For example, after adding a multiday lift ticket to the cart, a guest could be prompted to book a horse-drawn sleigh ride or a spa service. These are items that may not be top of mind, but would be of interest to a guest spending a few days at the resort.
One resort customer determined that the cross sell feature might be better for any complicated and/or high price point product, for example cross selling rentals after a lesson is added to the cart. They leverage the “add on” feature for simple products that are a low cognitive load decision such as switching from a standard package to a premium package or donating to a charitable cause.