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With all the advanced pricing for lift tickets, it can be difficult to stomach offering additional discounts off the already aggressive discounts offered online. Another resort wanted to offer discounts on lift tickets, but only on their window rates. They created a special window rate lift ticket product, priced at the window rate as a separate product from their regular online lift ticket product. Then they set up desired promo codes and only assigned the codes to the window rate priced product and not the online rate product.
Other Ideas:
Loyalty Reward: Offer loyal guests a limited time use promo code when tickets first go on sale. These promo codes can be restricted by dates, quantity, and/or product.
Upsell Advance Buyers: Upsell day-ticket guests who buy in advance by sending out a limited-time use promo code for kids lessons in their email confirmation only valid to use for purchase from October through season start.
Season Pass Holder Benefit: Reward season pass holders by sending them a set of single-use promo codes to get discounted lockers, parking passes, and local programs in their order confirmation.
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